Implementing Dynamics 365 Finance & SCM for SELENA in Kazakhstan

SELENA KZ, part of the international Selena Group, required a consolidated, compliant ERP to manage finance, procurement, sales and manufacturing across its Kazakhstan operations. The project focused on implementing Microsoft Dynamics 365 Finance & SCM to automate electronic invoicing and waybills, integrate with national government portals and standardize processes for construction chemicals production.

Awara IT delivered a phased Dynamics F&O implementation that combined core Finance and SCM modules with localized electronic document exchange and customs integration. The result: faster month‑end close, near‑real‑time compliance reporting, reduced manual invoice handling and improved inventory accuracy — enabling SELENA to meet Kazakhstan legislation while scaling operational control.

Müşteri / Sektör / Ülke

SELENA is the Kazakhstan subsidiary of the Selena Group, a global manufacturer of construction chemicals. The implementation covered SELENA KZ operations in Kazakhstan and aligned with group reporting requirements across 30 companies in 19 countries with approximately 1,800 employees.

İş zorluğu

SELENA KZ operated with fragmented spreadsheets and legacy finance systems that created manual work for tax reporting, procurement approvals and sales documentation. The company needed to integrate electronic invoicing (e‑invoices) and waybills into transactional flows to comply with Kazakhstan’s digital reporting mandates and reduce paper handling across distribution channels.

Operational pain points included slow procure‑to‑pay cycles, limited visibility into inventory and production status, and a month‑end financial close that required excessive manual reconciliation. The IT team also needed a solution that would integrate with the Kazakhstan government portals for tax, customs and e‑document exchange without disrupting production operations.

Neden Dynamics 365 seçildi

Microsoft Dynamics 365 Finance & SCM was selected for its modular Finance and Supply Chain Management capabilities, native support for Dynamics F&O localization tools and a robust integration stack (Power Platform, Azure) suitable for connecting to government APIs. The solution supports multi‑entity consolidation which was important for SELENA’s group reporting and intercompany flows.

Awara IT recommended Dynamics 365 because it allowed SELENA to standardize procurement and manufacturing processes, apply a country‑specific chart of accounts and leverage Microsoft’s Electronic Reporting and integration patterns to meet Kazakhstan e‑invoicing and customs requirements while remaining cloud‑centric and scalable.

Uygulanan modüller

• Dynamics 365 Finance (General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets)
• Dynamics 365 Supply Chain Management (Inventory, Warehouse Management, Master Planning)
• Procure-to-Pay and Sourcing
• Sales Order Management and Pricing
• Manufacturing (Process manufacturing setup and batch tracking)
• Electronic Reporting (local tax forms, e‑invoicing, waybills)
• Power Platform (Power Automate flows for document routing and alerts)
• Power BI operational and financial dashboards

Entegrasyonlar

• Kazakhstan government e‑invoicing and waybill portal (API/EDI gateway)
• Customs declaration system integration for export/import
• Bank statement import and payment processing (SWIFT/National banks)
• Azure Active Directory single sign-on with Microsoft 365
• Group consolidation feed to Selena Group reporting (intercompany)
• Barcode scanning/WMS devices for warehouse transactions

Yerelleştirme ve uyumluluk

The project delivered country‑specific electronic reporting and e‑document exchange configured for Kazakhstan legislation, including e‑invoicing and electronic waybills. Awara IT implemented local chart of accounts, VAT handling, localized posting profiles and XML formats required by the national portals. The solution also included Russian/Kazakh language labels and localized date/currency handling (KZT) as required by local accounting rules.

Compliance covered automated submission of tax forms, validation rules for electronic documents and audit trails for customs declarations. Awara IT provided methodological guidance to SELENA’s finance team to ensure ongoing alignment with regulatory changes and to reduce compliance risk during routine operations and external audits.

İş değeri

The Dynamics 365 Finance & SCM implementation reduced manual processing and compliance risk while giving SELENA KZ real‑time visibility into finance, procurement and production. Automating e‑invoicing and waybill flows removed a key operational bottleneck and decreased processing time for incoming and outgoing documents, enabling faster cash flow management and improved supplier relationships.

Standardized master data, integrated warehouse scanning and batch tracking improved inventory accuracy and production planning. The shortened month‑end close and centralized reporting also freed finance resources to focus on analysis rather than reconciliation, supporting better decision making for pricing, procurement and working capital across SELENA’s Kazakhstan operations.