Prysmian Group: Dynamics 365 CRM for Centralized Procurement in Italy

Prysmian Group engaged Awara IT to standardize and automate procurement request flows across 17 legal entities in Italy. The goal was to connect production-site requestors with centralized buyers, enforce budget controls at request time and provide real-time visibility into deliveries and inventory to reduce production risk.

Awara IT implemented Microsoft Dynamics 365 CRM as the procurement request and approval layer, integrated it with Prysmian’s local ERP and Microsoft 365. The solution shortened approval cycles, reduced emergency purchases and gave CIO/CFO stakeholders consolidated dashboards for budget compliance and supplier performance.

Client / Industry / Country

Prysmian Group is a global manufacturer specializing in electrical cable production. This engagement covered Prysmian’s Italian operations across 17 legal entities (Western Europe region), focusing on sales/CRM and procurement workflows that support multiple production sites.

Business challenge

Procurement at site level was fragmented: production managers submitted purchase needs through informal channels, buyers handled requests in different formats, and approvals were manual. That created long lead times to acquire materials, frequent emergency orders and a measurable risk of production downtime due to missing items.

Budget control was also inconsistent. When a purchase request exceeded the allocated budget, there was no automated gate to require an additional approval path, so finance and procurement teams needed to spend time reconciling overspends. With 17 legal entities, there was limited consolidated visibility into purchase requests, open POs and supplier delivery performance.

Why Dynamics 365 was selected

Prysmian required a solution that could be deployed quickly, integrate tightly with Microsoft 365 and the existing local ERP, and provide robust workflow and security controls. Dynamics 365 CRM met those needs: it supports configurable approval workflows, runs on the Microsoft stack for seamless SSO and Outlook integration, and provides entities and role-based security suitable for multi-entity organizations.

Awara IT recommended Dynamics 365 CRM augmented with Power Platform automation and Azure integration because it allowed procurement requests to be handled in a single, auditable application while delegating financial posting, VAT handling and invoice compliance to the established local ERP. This approach minimized changes to core accounting processes while centralizing procurement governance.

Modules implemented

• Dynamics 365 Sales/CRM — configured for procurement request creation, approval routing and buyer worklists
• Power Automate — multi-stage approval flows, budget checks and email/mobile notifications
• Power BI — consolidated dashboards for CFO/CIO showing spend, open POs, approvals and supplier SLAs
• Azure Logic Apps / Integration layer — real-time sync of approved POs, inventory status and delivery updates with local ERP
• Azure Active Directory / Microsoft 365 integration — SSO, Outlook-driven approvals and audit trail

Integrations

• Local ERP (17 legal entities) — purchase order creation, budget validation, invoice matching and VAT/e-invoicing handoff
• Inventory/Warehouse systems — stock levels and reservation status to avoid stockouts
• Supplier communication channels — email notifications and supplier portal references for confirmations
• Azure AD / Microsoft 365 — single sign-on and Outlook actionable messages for approvers
• Power Platform connectors / Azure Logic Apps — middleware for reliable message exchange and retries

Localization & compliance

The implementation respected Italian operational and regulatory requirements by keeping fiscal posting, VAT calculation and electronic invoicing (FatturaPA) responsibility inside the local ERP. Dynamics 365 CRM handled procurement governance, approvals and metadata while the integration layer ensured approved POs and supplier documents were formatted and routed to the ERP for compliant fiscal processing. All user interfaces and communications were delivered in Italian where required, and the solution design accounted for data residency and GDPR controls applicable to Italy and the EU.

Business value

Centralizing procurement requests in Dynamics 365 CRM removed manual handoffs and established automated budget gates so buyers only received validated requests. That lowered emergency purchases and shortened the time to fulfill standard requests. Integration with the local ERP preserved fiscal compliance while providing a single source of truth for request status and PO fulfillment.

For CIO and CFO stakeholders, the project delivered immediate operational value: measurable reduction in downtime risk, improved control over budget compliance across 17 legal entities, and management dashboards that support monthly governance reviews and supplier performance management.