GT GROUP Drives Efficiency with Microsoft Dynamics 365 Business Central in Georgia

GT GROUP, a leading automotive dealer group in Georgia, partnered with Awara IT to implement Microsoft Dynamics 365 Business Central. This strategic initiative was designed to modernize core business operations, address evolving service standards from brand headquarters, and enhance the customer experience in a rapidly digitizing market. The project focused on integrating critical sales and service processes into a unified platform, replacing disparate systems and manual workflows.

The successful deployment of Dynamics 365 Business Central has enabled GT GROUP to achieve real-time visibility across its automotive dealerships, from finance and supply chain to warehouse management. This digital transformation has positioned GT GROUP to meet stringent OEM requirements, improve data accuracy, and ultimately deliver a superior customer journey, aligning with the increasing demand for online and efficient service interactions.

Client / Industry / Country

GT GROUP is a prominent automotive dealer group based in Georgia, specializing as an authorized dealer for prestigious brands including Jaguar, Land Rover, BMW, Ford, and Suzuki. Their operations span across vehicle sales, after-sales service, and parts distribution. Serving a diverse customer base, GT GROUP operates in a competitive market requiring robust IT infrastructure to maintain brand standards and operational excellence. The company's scale involves managing multiple brands and service centers, making integrated business management critical for sustained growth.

Business challenge

Before engaging Awara IT, GT GROUP faced several operational challenges driven by evolving industry requirements and increasing customer expectations. Brand headquarters introduced new service standards that necessitated advanced IT tools for efficient handling of customer inquiries and vehicle reception. The existing IT landscape lacked a convenient and reliable solution for managing the dialog reception process for client vehicles, leading to inefficiencies and potential customer dissatisfaction.

Furthermore, the increasing involvement of service clients in online interactions meant that GT GROUP's customers expected similar digital convenience from their vehicle service experience. Processing a high volume of service recommendations for numerous car visits within their previous systems proved challenging, often resulting in bottlenecks and delays. The absence of a fully integrated system created data silos and hindered real-time decision-making across finance, supply chain, and warehouse operations.

Why Dynamics 365 was selected

GT GROUP selected Microsoft Dynamics 365 Business Central due to its comprehensive capabilities and strong integration potential, aligning with the automotive industry's need for agile and scalable solutions. The platform's ability to unify finance, supply chain, and warehouse management offered a clear path to overcoming their existing operational fragmentation and meeting brand-mandated IT tool requirements. Its inherent flexibility also promised to support future growth and evolving service demand, moving beyond the limitations of their previous solution.

The decision was further influenced by Dynamics 365 Business Central's robust ecosystem, which facilitated seamless integration with specialized automotive applications such as Infomedia Super Service Triage and Jaguar Land Rover Clifford Thames. This ensured GT GROUP could maintain compliance with manufacturer standards while also enhancing data accuracy and process efficiency. Awara IT's expertise in implementing Dynamics 365 within complex industry landscapes provided the necessary confidence for this strategic digital transformation.

Modules implemented

• Financial Management (General Ledger, Accounts Payable, Accounts Receivable)
• Supply Chain Management (Inventory, Sales Order Processing, Purchase Order Processing)
• Warehouse Management
• Service Management (with automotive-specific enhancements)
• Reporting and Analytics

Integrations

• Infomedia Super Service Triage (for enhanced service reception)
• Jaguar Land Rover Clifford Thames (for brand-specific data and standards)
• Dealer Management System (DMS) for accounting synchronization

Localization & compliance

The implementation included full localization for Georgia, addressing specific accounting principles, tax regulations, and legal reporting requirements. Awara IT ensured that all financial transactions, reporting, and statutory submissions within Dynamics 365 Business Central adhered to Georgian fiscal laws, including VAT calculations and local chart of accounts management. This compliance was critical for GT GROUP's sustained operation and seamless financial auditing within the country.

Business value

The implementation of Microsoft Dynamics 365 Business Central delivered significant business value to GT GROUP. Improved data consistency and real-time insights across finance, supply chain, and service operations have led to more informed decision-making and operational agility. The streamlined service reception and recommendation processing has directly enhanced customer satisfaction and loyalty, crucial for a premium automotive dealer group.

Furthermore, the integrated platform ensures GT GROUP is fully compliant with stringent brand headquarters' IT and service standards, minimizing potential penalties and reinforcing their position as a trusted dealer. The reduced manual efforts and increased automation across various departments have freed up valuable employee time, allowing them to focus on higher-value activities and strategic initiatives rather than administrative tasks.